You're
adorable, decked out in your favorite blue dress, just had your
hair highlighted, and are ripe and ready for a sparkling, flirty
conversation.
He's
equally adorable, smiling from across the crowded bar, obviously
discussing you with his buddies. But nothing ever happens. Neither
is bold enough to take the bull by the horns and approach the other.
So eventually you both leave - alone. Try again next weekend. Sound
familiar?
Don't
feel too bad. Introphobia is "a nervous condition that prevents
mutually attracted, but un-introduced groups of men and women from
meeting each other in bars, museums, etc."
Sounds
like a serious social disease, right? Well it is according to the
above definition provided by Social Circles, the hot new group-based
activity service which has the eager unattached masses lining up
for an instant cure.
There's
no denying that times are tough in Single City. According to New
York Magazine, there are 3.1 million singles needing a little, or
a lot, of help in the mating game.
"It's
clear that the current hook-up scene isn't comfortable or satisfying
for most normal people," explains Social Circles co-founder
Jose de Lasa, 31, who started the downtown company in October 1997.
"So we're not at all surprised by the enthusiasm for our less
pressured, stigma free service."
Co-founder
Graham McAden, 27, agrees that there was a dire need for something
new. "I was so tired of hearing my friends complain that there
were just three options for meeting new people: bars, work or blind
luck. So naturally everyone falls into a horrible, boring rut."
The
concept behind Social Circles is simple. Sign up alone (or with
friends) and Social Circles matches you up with a small group of
like minded singles to participate in a wide variety of activities
including: ballroom dancing, bowling, cooking classes, ice skating,
IKEA field trips, poetry readings, SoHo gallery tours, rock climbing
and wine tastings.
The
cost is reasonable and because Social Circles offers a variety of
membership plans, there's very little risk - but many rewards. Every
month members receive calendars packed with great activities to
do.
"Considering
all the money my friends and I were wasting going out weekend after
weekend, standing around in smoky bars talking to no one except
ourselves, Social Circles is quite a bargain," laughs McAden,
adding, "but we're not a dating service. We're about activities,
where people meet friends, business contacts, and hopefully even
love interests - free from the anxiety that accompanies a one-on-one
'set up' service."
Although
the client list is varied, most participants fall between the ages
of 25 and 42, are professionals, live or work in Manhattan, are
college educated, and - most importantly - have little time for
love to come knocking on their door.
"Everyone's
got demanding careers these days, and meeting smart, fun, people
is a challenging job in and of itself. So we're willing to do most
of the leg work for you," says de Lasa, who makes sure that
detailed itineraries are faxed to each member before any given activity.
So
really, Social Circles is just another way busy urbanites can use
their time more effectively. "New Yorkers use services for
everything - grocery shopping, dry-cleaning, working out, personal
shopping," de Lasa explains. "So why not sit back and
allow our service to plan your social life for you?"
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