| As
New Yorkers battle back from the trauma of September 11, cupid is
taking aim as well. “A
lot of people in my office are getting engaged,” says one
single woman. “A lot of people around me say, ‘I want
to meet my significant other.’”
With
more New Yorkers on a quest to connect, introduction and dating
services are booming. Janis Spindel is a matchmaker who's sparked
nearly 100 marriages since 1993.
“I
have been inundated with phone calls since September 11.I actually
had to hire an additional staff to help out,” says Spindel.
“The reality of what happened in this traumatic experience
I think changed people drastically in a lot of ways. Love and relationships
were number one.”
At
Social Circles, which hosts group events like Pictionary and bowling,
membership has jumped more than 30 percent in the past three months.
“Our
calendar of activities, which normally has 60 events, has increased
to 70 because we have so many new members and we need to accomodate
them,” says Graham McAden, the co-founder of Social Circles.
But
that jump in attendance is countered by a drop in spending, as many
grapple with the recession.
“Our
less expensive events do better,” says McAden. “We sell
out a Pictionary night, which is a lot less expensive than a Broadway
show.”
Meanwhile,
Spindel's business seems recession-proof: clients continue to pay
up to $10,000 a year for twelve tailor-made matches.
And
though setting up singles remains an inexact science, the alchemy
seems a bit easier post-9/11. The reason?
According
to Spindel, “I think they're accepting a lot of things that
they weren't before, and they're much more open.”
Singles
at Social Circles agree.
“It's
made people a little friendlier now,” says Social Circles
member Michael Cantwell. “It's easier to talk with one another.”
And
fellow member Angie Vermill adds, “They probably don't scare
away as easily, which I think is the best thing. When they hear
those three words, ‘I love you,’ they don't seem to
run away as fast as they used to.”
While
most business activity is slumping post-9/11, these merger makers
are thriving. And that's a trend romantics and capitalists alike
can embrace.
- Elizabeth
Gerst |